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Malu Borges and the colour of a new chapter
Romeu Felipe’s strawberry-blonde interpretation linked a change of image with a new professional moment.
A change of hair colour can function as a change of visual signature. Malu Borges’s November 2024 transformation, described in WAYFARER’s archive, connected a strawberry-blonde palette with a new phase of her public work.
The appointment took place at ROM Concept in São Paulo, with Romeu Felipe responsible for the colour. The source linked Borges’s desire for a different look with the development of Soon, her new brand at that time.
Rather than a radical move away from blonde, the described result introduced a warmer, reddish direction. Before-and-after images supplied the article’s visual comparison, making tone the central subject of the story.
Wella Professionals was the partner named in the announcement. The product references belong to that launch coverage; they are not a treatment recommendation or instructions for reproducing the result at home.
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