LOEWE and Suna Fujita: a small imagined world

Suna Fujita’s creatures do not need a large surface to establish a world. In LOEWE’s 2024 festive collaboration, octopuses, squid, whales and rabbits travelled from the Kyoto duo’s visual vocabulary into bags and smaller accessories.

WAYFARER’s November 2024 account described the partnership under Jonathan Anderson’s creative direction. Its subject was the translation of an illustrated ceramic world into different craft methods.

A picture assembled from leather

Flamenco, Hammock, Puzzle and Pebble Bucket bags carried the characters through leather marquetry. Separate pieces of material became an image, preserving texture as well as colour.

Embroidery, graphic prints and crystals supplied other ways to express the same world. Aquatic colours met earthier tones, while straps and small leather goods changed the scale without abandoning the creatures.

Footwear continued the interplay between material and ornament. The source also described animated festive windows and a campaign film using handmade mechanical puppets, allowing the characters to move beyond the object itself.

Those displays and retail arrangements belonged to the 2024 season. Their interest today is the care taken with translation. A collaboration becomes more substantial when the partner’s language changes through the host’s techniques, rather than appearing only as a printed image on an otherwise unchanged product.

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Adapted from the WAYFARER Brazil archive, first published 2024-11-14. English adaptation: 6 October 2026. This is an archival account, not a report of a new visit. Exhibitions, collections and menu details are described in their original context, not as current availability.