Havaianas and Gigi Hadid: a Brazilian form, a Californian palette

A simple form leaves room for colour to do the work. Havaianas’s capsule with Gigi Hadid, presented in May 2025, kept the recognisable sandal at the centre while introducing another set of visual references.

WAYFARER Brazil’s account described four printed versions based on the Top and Slim Square models. Pin-up imagery and a Californian summer vocabulary met a product whose Brazilian identity was already established. Orange, yellow, lilac, blue and green gave the collection a sequence of changing moods rather than a single signature colour.

Hadid’s signature appeared on the footbed. The presentation extended to a themed box, a hanger and a postcard, turning packaging into a small part of the collection’s narrative. The model was involved in the campaign’s art direction as well as the capsule itself, according to the original report.

The Brazilian retail information in that article belongs to the launch period and is not reproduced as a current offer. More durable is the design balance behind the collaboration. The object remained immediately identifiable, while its printed surface carried a different account of summer. A familiar outline did not need to be replaced for another point of view to appear. Sometimes the useful change happens on the surface.

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Adapted from the WAYFARER Brazil archive, first published 2025-05-29. English adaptation: 6 October 2026. This is an archival account, not a report of a new visit. Exhibitions, collections and menu details are described in their original context, not as current availability.