Ralph Lauren: the Hamptons as a wardrobe’s point of origin

A place can organise a wardrobe without appearing as a printed image. Ralph Lauren’s Spring 2025 presentation in Bridgehampton used the Hamptons as a frame for colour, proportion and the social world around the clothes.

WAYFARER Brazil covered the September 2024 show across Collection, Purple Label and Polo lines. Blue and white connected tailoring and shirts to the coastal setting, while graphic prints and stronger colour gave Polo another rhythm. The range extended to childrenswear, making the presentation a picture of several generations rather than one isolated character.

The Ralph bag line introduced a separate design reference. Structured leather, polished metal and Radica wood drew on the designer’s interest in vintage car interiors. Cars from his own collection appeared at the event, linking the accessories to objects that had informed their material vocabulary.

A recreation of The Polo Bar followed the show, bringing wood panelling and equestrian references into the evening’s setting. These details belong to that presentation and are not a description of a current event. Together they show how clothing, objects and environment can support the same point of view. The collection did not need to reproduce a landscape. It gave the landscape a wardrobe.

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Adapted from the WAYFARER Brazil archive, first published 2024-09-09. English adaptation: 6 October 2026. This is an archival account, not a report of a new visit. Exhibitions, collections and menu details are described in their original context, not as current availability.