INTERNATIONAL EDITION / Volume 01PEOPLE, CULTURE & A WIDER WORLD
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WAYFARER

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Reportage /

Audi’s Brazilian summit opens a conversation beyond the car

The first Mulheres no Automotivo gathering placed leadership and representation on the programme.

Audi’s Brazilian summit opens a conversation beyond the car
Image: WAYFARER.

A motoring company’s public programme can extend beyond the vehicle itself. Audi do Brasil’s first Mulheres no Automotivo summit, reported in December 2024, centred its discussion on women’s leadership and representation in the industry.

WAYFARER’s source placed the meeting at KPMG’s offices and described three panels addressing leadership, inclusion and diversity. Participants named included Amalia Costa from Volkswagen, Ana Quaresma from Bridgestone and Fernanda Mercaldi from Audi do Brasil.

The gathering also introduced Alexandra Casoni as an Audi ambassador. Her work as a Flormel partner and in Club A, a business-education movement for women, supplied the professional context given in the announcement.

The archive connected the summit with the Mulheres Audi programme launched in 2021. Those details show an event situated within a continuing brand initiative rather than presented as an isolated discussion with no earlier context.

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