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Ballena’s Pink Party above São Paulo
J Balvin and a rooftop setting shaped the brand's September 2025 anniversary.
A rooftop supplies a city with a different horizon. Ballena’s fourth-anniversary Pink Party used the JK Iguatemi setting on 18 September 2025 to connect a musical programme with spaces created around the brand’s visual identity.
J Balvin performed songs including Mi Gente and Downtown, with Léo Foguete following in the evening’s programme. Grupo We Make developed the production and scenery, including a shadow performance recounting the brand’s trajectory.
Mixologist Márcio Silva contributed cocktails while the food moved from Mexican tortillas to small dulce de leche churros. Those details gave the gathering several points of contact beyond the stage.
The event’s structure made a product anniversary a social setting. Its different components could be encountered in sequence: performance, food, a conversation and another view across the city. The skyline supplied the part that no scenery could reproduce indoors.
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