Advertise

ADVERTISE

WAYFARER Edition is a considered place for brands that share its point of view: people, culture and a wider world, seen from Brazil. Partnerships are built one at a time, around editorial fit, not volume.

Who it is for

Brands in art, design, hospitality, travel, dining, fashion and craft that want to be read slowly, in English, by an international audience curious about Brazil and about the people making interesting work anywhere.

Why Edition

• A curated setting. Few stories, each given room, so a partner is not one among hundreds.
• A point of view. Brazil as seen by people who live there, with context for readers abroad.
• The WAYFARER network. Stories can be extended across WAYFARER Brasil and experiences built with WAYFARER Agency.
• Clarity. Everything commercial is labelled, which is what makes the rest of the edition trustworthy.

Formats

• Brand stories. Long-form stories made with a partner, always marked BRAND CONTENT, with the partner named.
• Portrait partnerships. A conversation or profile of a person connected to the brand, written to our standards.
• Partner placements. Selected placements on the home page and across the edition, labelled as commercial.
• Guides. Hospitality and cultural partners within Brazil for visitors and city guides.
• Experiences and launches. Events, hospitality and travel arranged with WAYFARER Agency.

How we work together

1. Introduce. Tell us about the brand, the moment and the goal.
2. Fit. We tell you honestly whether and how Edition suits it. If it does not, we say so.
3. Shape. We propose a format, a timeline and terms, in writing.
4. Review. Partners may check facts. They do not approve the editorial angle of independent coverage.
5. Publish. The piece runs clearly labelled, with the partner named.

What we do not do

• We do not sell reviews, rankings or favourable coverage.
• We do not publish unlabelled advertorial.
• We do not guarantee coverage in exchange for hospitality, products or payment.

Editorial independence

WAYFARER identifies all sponsored content and content that results from a commercial partnership. Coverage that follows a press invitation is held to independent editorial criteria. See Editorial standards.

Start a conversation

Audience details and the media kit are available on request: hello@wayfareredition.com, with “Partnership” in the subject line. For travel and experience projects, you can also contact WAYFARER Agency.