As founder and publisher of WAYFARER, he has built a career on the trust of the people who open the door. It was there with Charles Leclerc during Grand Prix week. On the lawns of Pebble Beach, opposite Rouven Mohr, the engineer behind Lamborghini’s latest generation. And in Monaco on Grand Prix weekend, when the principality turns into a circuit and the harbour into a grandstand.

The story begins in 2013, with an editorial house founded on a thesis that was out of fashion at the time: treat the reader as someone who has already seen the world, because they have. In 2024 the house took the name that had always described it, WAYFARER, one who crosses worlds without asking permission of any of them.

Today the house works on two fronts. Editorial brings together WAYFARER Edition, in English and based in New York, and the original Portuguese-language title. The Agency designs journeys and access to events from what the editors have lived first-hand. Between the two runs one rule that is not open to negotiation: nothing is recommended that has not been known up close, and every partnership is disclosed to the reader.

Much of the year is spent between the newsroom, the assignment and the road. The conviction behind all of it fits on a single line, and he repeats it the way one checks a watch: sophistication is a form of silence.