Culture / Reportage
Peter Simon: the collector’s eye moves from cloth to canvas
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Reportage / Brazil
Audi's October 2024 project used a circuit's recognisable shape as a visual reference.

A circuit can enter public memory through the shape of a single section. Audi do Brasil’s October 2024 project with Senna Brands used the S do Senna as a reference for looking at roads elsewhere in the country.
Developed with digital studio Bolha, the mapping work searched for similar sequences of curves. A short documentary connected that visual exercise with Ayrton Senna’s relationship with Audi in Brazil.
The resemblance was symbolic, not a claim that ordinary roads should be treated like a racing circuit. Their conditions and purposes remain different.
The project’s cultural idea was the portability of a form. A recognisable line could prompt someone to remember a driver and a place, allowing a piece of motorsport geography to become a reference beyond the boundary of the track.
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