INTERNATIONAL EDITION / Volume 01PEOPLE, CULTURE & A WIDER WORLD
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WAYFARER

THE CURATED EDITION.

Reportage / Brazil

The Legacy of the S: reading Senna in the road

Audi's October 2024 project used a circuit's recognisable shape as a visual reference.

The Legacy of the S: reading Senna in the road
Image: WAYFARER.

A circuit can enter public memory through the shape of a single section. Audi do Brasil’s October 2024 project with Senna Brands used the S do Senna as a reference for looking at roads elsewhere in the country.

Developed with digital studio Bolha, the mapping work searched for similar sequences of curves. A short documentary connected that visual exercise with Ayrton Senna’s relationship with Audi in Brazil.

The resemblance was symbolic, not a claim that ordinary roads should be treated like a racing circuit. Their conditions and purposes remain different.

The project’s cultural idea was the portability of a form. A recognisable line could prompt someone to remember a driver and a place, allowing a piece of motorsport geography to become a reference beyond the boundary of the track.

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