INTERNATIONAL EDITION / Volume 01PEOPLE, CULTURE & A WIDER WORLD
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Louis Vuitton LV Ski 2026: winter beyond the slopes

A holographic Monogram that recalls the metal trunks of 1891, a miniature chalet that opens at the roof, Keepalls in gold shearling and a menswear wardrobe with a long memory of the nineties. LV Ski 2026 dresses the mountain and the city in the same clothes.

Louis Vuitton LV Ski 2026 campaign

WAYFARER Edition · Style | Collections

There is a winter that happens at three thousand metres, and another that happens on the pavement, somewhere between a late breakfast and dinner. For LV Ski 2026, Louis Vuitton starts from a simple proposition: the two can be dressed alike.

The line was born in 2021, and five seasons on it is no longer an occasional capsule but a fixed chapter in the house calendar. This year’s edition arrives in selected boutiques worldwide on 22 October, and its campaign draws the map for us: Gstaad, Courchevel, Paris, Tokyo. Snow on one side, tarmac on the other, and a wardrobe that asks for no change of clothes along the way.

Louis Vuitton LV Ski 2026 campaign
LV SKI 2026 CAMPAIGN. IMAGE COURTESY OF LOUIS VUITTON

The colour of the landscape

The palette is taken from the mountain itself. The white of fresh powder, the silver of ice and a range of glacial tones sit beside the camel, beige and brown of chalet timber, with the occasional powder pink, almost a concession. Over all of it, iridescent finishes that shift with the light, like the surface of a piste at eight in the morning.

Louis Vuitton LV Ski 2026 campaign
LV SKI 2026 CAMPAIGN. IMAGE COURTESY OF LOUIS VUITTON

An 1891 trunk, made holographic

The collection tells its best story in leather goods. The silver Monogram Miroir looks back to a series of metal trunks the house made in 1891 and now carries a holographic sheen, a rainbow that slides across the surface with every movement. On classics such as the Alma BB and the Speedy Bandoulière, the effect is retro-futurist without tipping into costume. Beside it, Monogram Pearly, with its frosted, pearlescent finish, and Monogram Empreinte Frozen complete a trilogy of ice.

Then come the pieces that make people smile. The LV Lodge is a miniature Alpine chalet with a pitched roof, built from 65 separate elements in beige cowhide trimmed with Monogram canvas; it opens at the roof to hold the essentials. The Ice Breaker comes in shearling with new strass chain charms, and even the Capucines, the most composed bag in the house, trades restraint for cashmere and shearling after dark.

Louis Vuitton LV Ski 2026 campaign
LV SKI 2026 CAMPAIGN. IMAGE COURTESY OF LOUIS VUITTON

The mountain is no longer only a destination. It has become a way of dressing.

Technical, with a touch of cashmere

In womenswear, technical function is softened at every turn. Hooded jackets in cashmere and silk, coats and protective capes, soft knitwear and a pile-lined denim make up a wardrobe that works on the chairlift and in the hotel lobby alike. Underfoot, the Cortina line offers a mule and a boot in suede lined with shearling, or in leather combined with technical nylon stamped with the Monogram, while the Rangers Territory ankle boot brings together leather, suede and shearling. For the piste itself, the LV360 ski goggles supply the collection’s most technical note.

Louis Vuitton LV Ski 2026 campaign
LV SKI 2026 CAMPAIGN. IMAGE COURTESY OF LOUIS VUITTON

A memory of the nineties

Menswear looks back with a sense of humour. Puffers and coordinated sets share the rail with snowboard sweatshirts, fleece gilets and rugby shirts, in generous silhouettes that recall the ski resorts of the nineties. Checks, argyle and workwear details set the tone, the Monogram Macassar and Monogram Snowflake patterns rewrite the house code with falling snow, and the LV Skier and LV Summit graphics appear in white and in earthy tones.

In bags, menswear follows the light. The new Monogram Reflective canvas, which glints when lit, covers the Keepall 25, the Trio Messenger, the Discovery Backpack and the Rush Bumbag. Gold shearling, finished with grained leather trims and luggage tags embossed with the Monogram, appears on the Christopher Backpack, the Keepall, the Keepall 25 and the Rush Bumbag XL. And the Speedy P9 30 plays a trick of the eye: velvety calfskin that reads as denim, finished with white shearling.

Louis Vuitton LV Ski 2026 campaign
LV SKI 2026 CAMPAIGN. IMAGE COURTESY OF LOUIS VUITTON

Footwear completes the picture. The LV City Ranger hiking boot comes in suede-finish shearling and in two-tone versions combining leather, suede and alligator. The LV Trainer, the line’s best-known sneaker, is reworked in black, beige or brown shearling, in Snow Monogram leather and in denim-effect leather. Monogram Snowflake beanies, washed Signature beanies, scarves and the LV Lock ski masks finish the look.

The dog comes too

There is also a small line for dogs: a black puffer jacket with a denim-effect finish and a contrasting Monogram signature, designed to match the women’s puffer, and camel fleece jackets that echo their human-sized counterparts. It is the kind of detail that says a great deal about who the collection imagines wearing it.

Winter as a journey

For most of the people this collection is made for, winter is something one travels to. The snow is a destination, and the clothes have to cross an airport, a transfer, a chalet and a city without losing their composure. That is where LV Ski makes the most sense. A shearling Keepall settles the question of hand luggage, a pair of Cortinas moves from après-ski to dinner, and a hooded cashmere coat works as well in Courchevel as it does on a cold night in Paris or Tokyo. The wardrobe is built for the whole journey, not only for the slope.

Louis Vuitton LV Ski 2026 campaign
LV SKI 2026 CAMPAIGN. IMAGE COURTESY OF LOUIS VUITTON

Between an 1891 trunk returned in holographic silver and a chalet that fits in the palm of a hand, LV Ski 2026 is a reminder that the mountain also sets the rhythm of the city. Winter still happens at three thousand metres and on the pavement, between a late breakfast and dinner. The difference, this season, is that no one has to change on the way.

Where to find it

Louis Vuitton LV Ski 2026: selected Louis Vuitton boutiques worldwide from 22 October 2026, and at louisvuitton.com

Prices and availability: vary by market; on request from the house

Gabriel Silveirado, for WAYFARER.
Images: Louis Vuitton

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