THE CURATED EDITION.
Reportage / New York
Revealed in New York, the Type 01 is the first production car of Jaguar's reinvention: three motors, more than 1,000 hp, a 118 kWh battery and a starting price of $130,500. It was never meant to please everyone.
JAGUAR | TYPE 01 | NEW YORK 2026
Jaguar has built its history on two kinds of reaction. In 1961 the E-Type stopped people in admiration. In 1975 the XJS stopped them in disagreement. The Type 01, revealed in New York this October, asks to be judged by the same measure, and the brand has made clear that it would rather provoke an argument than earn polite approval. It is the first production car of the reinvented Jaguar, and the company is staking its future on it.
The Type 01 is a four-door electric grand tourer with three motors, one at the front and two at the rear, and more than 1,000 hp. Jaguar quotes 0 to 100 km/h in 3.2 seconds. An 850-volt architecture and a 118 kWh battery give a range of up to 450 miles, about 725 km, on the WLTP cycle, and a 350 kW charger adds 200 miles in 13 minutes. The proportions are long and low: 5.24 metres in length, two metres wide, 1.4 metres tall, with a drag coefficient of 0.23.
Those proportions required a new platform, the Jaguar Electric Architecture, which the brand describes as the stiffest structure it has produced. The rear axle steers by up to six degrees, which helps a car of 2,700 kg turn in 11.5 metres. There is no rear window. A camera feeds a digital mirror instead.
The Type 01 starts at $130,500 in the United States and £120,000 in the United Kingdom, with more powerful versions above $150,000. That places Jaguar far above where its customers used to shop, and the company has said it intends to change how it treats buyers to match. The car will be built at Solihull, in the English Midlands. Orders open early in 2027, with first deliveries in the second half of the year.
A car built to satisfy every requirement tends to satisfy no one. Jaguar chose to be loved by some and rejected by others.
Rawdon Glover, Jaguar’s managing director, has been open about the strategy. The brand expected a split reaction and accepted it, on the view that a purchase at this level is about desire rather than need. A car that leaves people indifferent, in that reading, is the real failure.
The E-Type was applauded and the XJS was argued over, and both reactions lasted for decades. The Type 01 has already found its critics and its admirers. Which of them proves right will decide more than the fate of one car.
Details and further reading: Jaguar · Jaguar media
Instagram: @jaguar
GABRIEL SILVEIRADO, FOR WAYFARER.
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